Maxwell Ashford


Maxwell Ashford is a British designer residing in Switzerland.

His practise revolves around the ecological impacts that accompany producing and consuming objects, centring on sustainable innovation. By utilising new approaches, technologies, materials and systems, his work formulates into objects, innovation consultancy, and research - whether it be research for exhibitions, conceptual exploration or simply as the underlying influence to all his work.

Maxwell is named on international patents and has achieved numerous awards most notably including a 2022 Swiss Design Award, US Good Design Award, Japanese ‘G-mark’ Good Design Award and James Dyson Swiss National Award. He is regularly giving lectures at numerous institutes, including the ECAL, and is guest teacher of Design for Sustainability at ABK Stuttgart.